Ingredients & Safety
aqua, polyquaternium-37, cetearyl alcohol, peg-7 amodimethicone, stearamidopropyl dimethylamine, behentrimonium chloride, propanediol, pentylene glycol, glycerin, parfum, hydrolyzed rice protein, sodium pca, lactic acid, proline, arginine, caprylyl glycol, ethylhexylglycerin, tetrasodium glutamate diacetate, camelina sativa seed oil, potassium sorbate, sodium benzoate, sodium hydroxide.
The list of ingredients is subject to change; please refer to the product packaging for the most up-to-date ingredient list.
Directions for Use
Distribute through damp hair and leave on for 10 minutes. Rinse out and follow with the shampoo. From 1 to 3 times a week.
Why use a pre-shampoo?
Beyond the high concentration of actives present in this type of formulation, using a filler before shampooing on damp hair allows the actives to penetrate deep within.
Wetting the hair before applying the treatment lets the cuticles lift, aiding the penetration of the actives, while a leave-on time of at least 10 minutes gives them time to work effectively.
The leave-on time and frequency of use of this type of treatment also depend on the kind of damage the hair has suffered.
Each of us has needs that vary according to the season, the occasion or the phases of our life.
Take the test and discover the bespoke Pure Actives Hair routine made for you.
Product Details
A highly concentrated pre-shampoo hair treatment with 100% natural Phyto-Keratin composed of low-molecular-weight amino acids able to penetrate inside the hair fibre to:
deeply restructure the protein structure of the hair, of which they form the main element,
repair the disulphide bridges, the fundamental bonds that hold the protein chains together.
The Phyto-Keratin is paired with Camelina Sativa seed extract, rich in omega-3 and omega-6, with a marked soothing and nourishing action on the scalp, which makes it ideal even for sensitive skin.
Results*:
Gives strength, elasticity, shine and softness to the hair, while also preventing future damage.
Hair repaired +50%
Hair five times more elastic
Hair five times shinier
*Instrumental test on bleached hair. Results after 1 application of the entire Phyto-Keratin range.