Ingredients & Safety
Purple toning agents – Seal in luminosity and balance the tone to reduce yellowness.
A gentle blend of surfactants derived from coconut oil – Creates a light lather and leaves the scalp and hair hydrated. WITHOUT: proteins, silicones, sulphates, SLS/SLES, phthalates, phosphates, MIC/MIT and parabens.
Acqua/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glicerina, Cloruro di sodio, Cocoanfoacetato di sodio, Bis-Aminopropyl Diglycol Dimaleate, Betaina, Copolimero di acrilati, Polyquaternium-7, Idrossipropiltrimonio di Guar Cloruro, Acido citrico, Etilesilglicerina, Fenossietanolo, Benzoato di sodio, Fragranza (Parfum), Limonene, Hexyl Cinnamal, Acid Violet 43 (CI 60730)
The list of ingredients is subject to change; please refer to the product packaging for the most up-to-date ingredient list.
Directions for Use
With this highly concentrated formula, a small amount is all it takes to achieve great results.
250 ml: up to 100 applications*
1000 ml: up to 400 applications*
*Based on an average application size of 2.5 ml
Apply a generous amount to wet hair. 2. Lather. Leave to work for 2 minutes. 3. Rinse. For optimal results, follow with N°.5P Blonde Enhancer™ Toning Conditioner. This product contains ingredients that may cause skin irritation in some individuals, so a preliminary test should be carried out according to the enclosed instructions. This product must not be used to dye eyelashes or eyebrows, as it may cause blindness. Avoid contact with the eyes. In the event of contact with the eyes, rinse immediately.
Skin test: apply a small amount of the product to the inner elbow or behind the ear and wait 48 hours. Do not use if irritation occurs. Wear gloves.
Product Details
Clinically tested to make hair three times more luminous*
This ultra-concentrated purple shampoo evens out the tone of naturally blonde or colour-treated hair, or grey hair, neutralising unwanted yellow tones and brassiness to leave the hair bright and luminous.
The hydrating lather gently cleanses the hair and enhances its softness, repairing everyday damage for stronger, more resilient hair in just one wash.* Formulated for straight, wavy, curly or very curly hair of fine texture, as well as for all levels of porosity.
Dermatologically tested. Vegan. Colour-safe and suitable for chemically treated hair.
*When used as a system with N°.5P Blonde Enhancer™ Toning Conditioner.